The i2i ACADEMY – “A breath of fresh air!”

In response to so many occurrences in our industry, my i2i Academy has taken the decision to fill a clear void in the Professional and Aspiring Professional Photography sector, ‘who wish to advance their photographic knowledge and accreditation without politics or agenda, simply in pursuit of excellence.It is intended to establish ourselves as an elite training & mentoring body, and together, in partnership with it’s members, to promote all that is good, ethical and professional.

The i2i Academy is led Martin Grahame-Dunn, whose sole aim is to maintain standards in every aspect. Membership will be open to all UK Photographers (in the future it is envisage that there will be an American alumni) to encompass the very best of the best and cooperate with like minded groups in other countries to share knowledge and expertise.



“A wise and trusted counselor or teacher. An influential senior sponsor or supporter. A person’s ’mentor’ is someone who gives them help and advice over a period of time”
The Preamble
This is a continuous professional development mentoring programme designed to meet the needs of every aspiring photographer no matter what their current skill level. From my vast experience in the industry, much of it in the Commercial, Advertising and Fashion sector where the maxim was, “If its in front of your lens, deal with it!”, my task is to prepare you to do just that by nurturing a significant increase in key photographic skills.
I am applying the term “Freefall” just as in parachuting, where you jump out of an aircraft, bravely, into the great blue yonder and perform feats that you could only dream of doing before making a safe landing then, on your feet, with confidence, set to do it all again!
Every participants personal agenda will differ, perhaps significantly from another. However, the ‘Common Skills’ are essential to all no matter what you shoot! Things you may have taken for granted will be revisited and examined in depth. In your One2One Skype Sessions you will be able to discuss with me, in private, your own personal development. There are no such things as stupid questions. Rarely is there any such thing as a bad student either, but there are bad teachers! All I ask is that you participate with an open mind and rule out no possibilities to widen your experience and create a healthy business.
The Mechanics
Monthly 1 Hour One2One Skype Sessions
Bi-Monthly Team Development Days – At least 2 per year of the 6 at my Leamington base and the remainder at members studios (where possible) or on specific locations
Dedicated Team Facebook Page
Reasonable Telephone access to your Mentor
Subjects Covered
  • Camera Craft
  • Lenses
  • Gadgets & Accessories
  • Natural Lighting
  • Natural Lighting with Reflectors
  • Studio Flash
  • Off Camera Flash on Location
  • Balanced Lighting Techniques (OCF and Ambient)
  • Continuous Lighting
  • Ice Light
  • Balancing Interior Light with Supplementary Light for Mood
  • Basic Compositional Skills
  • Advanced Compositional Skills
  • Designing an Image
  • Basics of Posing
  • Advanced Posing Techniques
  • Command and Control Techniques
  • Creative & Art Direction
  • Angles and Curves
  • Advanced Visual Choreography
  • International Judging & Scoring Systems
  • The Art of Self Appraisal
  • Practical Judging Experiences
  • Preparing Images for Qualifications
  • Preparing Images for Awards
  • Simple Retouching Techniques
  • Working with Nik Software
  • onOne Software
  • Image Compositing
  • Introduction to Photokey 6 Professional
  • Introduction to Hit Film Pro for Video
  • Layers & Textures
  • Photographing Babies & New Borns
  • Photographing Children
  • Family Portraiture
  • Environmental Portraiture
  • Grunge Portraiture
  • Tweens & Teens
  • American Style High School Seniors
  • Proms & Events
  • Chromakey Portraiture
  • Fairies & Ragamuffins
  • Cosplay & Steampunk
  • Corporate Portraits in the Studio
  • Corporate Portraits on Location
  • Sports and Hero Portraits
  • Basics of Efficient Wedding Photography
  • Advanced Wedding Photography
  • Post Wedding Portraiture & Location Shooting
  • The Basics of Scripting
  • Shooting Simple Rushes
  • Light & Sound
  • Basics of Video Editing with iMovie
  • Creating your own Promotional Movies
  • The Basics of a Photography Business
  • Business Plans
  • Market research
  • Creating a Price List
  • Marketing & Promotion
  • Branding
The Costs
£1,500.00 per year. Payable in monthly instalments of @125.00 with a minimum commitment of 12 months.


Enter competitions especially Organisations Awards and the CBRE & HIPA Awards
Write about your passion
Blog 3 to 4 times every week
Shoot scripted Photo-Documentaries
Produce Video content
Use Facebook effectively
Use Twitter effectively and frequently
YouTube as a communication tool
Vimeo as a quality form of video content storage
Word Games used to generate creative ideas for images
Learn to apply appropriate Image Titles